User-obsessed product lead turning chaos and ambiguity into measurable outcomes through value-creating experiences

I'm Bryce. I really love the discipline and process of Product. I work with early-stage and mid-stage businesses to create value and minimize friction. I also build tools for DnD on the side with my friends. I live in downtown Calgary with my cat.

Bryce Lokken on Dragon's Den as the hosts high five
Various screenshots of Lexter Intelligence
Screenshot of Farny DM app and Claude Code pushing changes

What People Say

Bryce has the extreme level of tenacity required to dive deep below the surface of the perceived problem and get to the root. This allows him to design and execute on products that actually solve the customer problems.


Mitch
Mitch Johnstone
Founder + CEO, Direct Yield Market

I do not give recommendations or testimonials very often. Bryce is a rigorous thinker who works hard to remove bias from user research, cares about his work, and thinks strategically to get things done.


Filip Cicek
Filip Cicek
Lead Researcher, Ruthless Insights

I worked alongside Bryce at Lexter. As our VP Product, we enjoyed a collaborative relationship that led to us delivering great projects. He cares about what he does, and is able to talk about the customers’ problems in a way that makes them clear to those who need to understand them.


Vitaly Sinitsin
Vitaly Sinitsin
Full-Stack Developer, Lexter

Bryce is the ideal product person for folks looking for both product management and strategy. He keeps the user at the center, wants to understand the broader context around which the team is executing, and doesn't mind rolling up his sleeves to get it all done.


Nick Ashburn
Nick Ashburn
Founder + CEO, Calibrate/Persona Wealth

01/04

Case Studies (More Coming Soon!)

  • Caibrate MVP + V2

    Calibrate by Persona Wealth · 2025-Ongoing

    Case study of the time Bryce Lokken was in charge of product for Calibrate by Persona Wealth.

  • End-to-End Growth Lever Build From User Insights

    Lexter · 2023-2026

    The time I worked with Lexter and, as a result, made Lexter Intelligence happen.

Work

  1. Company
    Calibrate/Persona
    Role
    Fractional CPO
    Date
  2. Company
    Lexter
    Role
    VP Product + Growth
    Date
  3. Company
    Reviive/Uncover Me
    Role
    Co-Founder + Product Designer
    Date
  4. Company
    Goat - an Agency
    Role
    Digital Strategist
    Date